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Paid & Organic Search

Search is an investment - both paid and organic search. There are many facets to search and it should be an integral part of your marketing plan. Search is on-going and always changing and I provide an integrated approach. Let me help you stay up-to-date on search marketing for your website.

Organic Search Services:

  • Keyword Discovery

  • Link Building

  • Search Strategy

  • Mobile SEO

  • Local SEO

  • Search for Social Media

  • Conversion Tracking

  • Audits

    • Website Audit​

    • Competitive Audit

    • Technical Audit

    • Keyword Audit

    • Content Audit

Paid Search Services:

  • SEM/Paid Search Strategy

  • SEM Management

  • Integrated Marketing

  • Conversion Tracking

  • Audits

    • Paid Search Audit​

    • Competitive Audit

    • Keyword Audit

SEO & SEM:

  • Search Comparison Report

  • Marketshare Report

  • Search Pathway Strategy

  • Competitive Report

  • Analytics

  • Consulting 

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How Search Works

Ideas

People need something or they remember they heard/saw something - they get an idea in their heads and search.

Discover

As people peruse SERPs, they discover your brand through meta data/ads - this is what makes them click over to your site.

Information

Many people go to search to gather information before taking action. You may see visits your site 6-12 times before a event.

ROI & KPI

If your site is properly "funneled", people will convert or fulfill KPIs after the information gathering stage is over.

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