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©2019 by Ellie & Jojo Communications, LLC

Digital Marketing
Associate Director, Search & Content Strategy

September 2017 - March 2019

Understanding content demand and the role content plays in an omnichannel strategic approach is my focus at Campbell Ewald. Using search trends and demand with user research, the content strategies created allow content to work smarter while being utilized in digital media, websites, social media, and traditional advertising. This approach, when paired with a customer journey, allows for more actionable traffic.

SEO Manager

December 2012 - September 2017

In charge of understanding client search visibility at Campbell Ewald, competitors in the space, and technical hindrances. Proficient in strategy through customer journeys and implementing effective ways for clients to gain more ROI through search, paid media, & content strategy.

Director of Marketing & Special Projects

October 2008 - July 2012

Created the Marketing Department with a focus on SEO at GlassesUSA.com, creating content and social profiles to increase visibility in search with an unknown brand.

Brand Outreach & Social Media Director

March 2011 - October 2012

Created and maintained re-branding campaigns through social media partnerships for Joanna Lindenbaum, the Soulful Coach. Grew client base through content seeding via blogging & article distribution.