Associate Director, Search & Content Strategy
September 2017 - March 2019
Understanding content demand and the role content plays in an omnichannel strategic approach is my focus at Campbell Ewald. Using search trends and demand with user research, the content strategies created allow content to work smarter while being utilized in digital media, websites, social media, and traditional advertising. This approach, when paired with a customer journey, allows for more actionable traffic.
December 2012 - September 2017
In charge of understanding client search visibility at Campbell Ewald, competitors in the space, and technical hindrances. Proficient in strategy through customer journeys and implementing effective ways for clients to gain more ROI through search, paid media, & content strategy.
Director of Marketing & Special Projects
October 2008 - July 2012
Created the Marketing Department with a focus on SEO at GlassesUSA.com, creating content and social profiles to increase visibility in search with an unknown brand.
Brand Outreach & Social Media Director
March 2011 - October 2012
Created and maintained re-branding campaigns through social media partnerships for Joanna Lindenbaum, the Soulful Coach. Grew client base through content seeding via blogging & article distribution.