May 1, 2018

Regardless of who you are in a business, it's important for YOU to know that content strategy should be all over your business.

Let me repeat that.

Content strategy should be ALL OVER YOUR BUSINESS!

Get it yet?

So, a good content strategy will allow for more traffic to tri...

January 5, 2017

The other day, a friend of mine (and former coworker) posted a great video from Reza Aslan. His whole mission is to change the perception of Muslims in America - but he couldn't do this with facts. Truth be told, Israeli PR has had the same problem - fighting perceptio...

December 20, 2016

It's not uncommon for me to hear clients say "should I do SEO or paid search?" As a search expert, my answer is usually "both".

Don't think I let the cat out of the bag and run away now. Keep reading.

Generally, the answer is both. There's value in optimizing for organi...

December 6, 2016

In the advertising world, search engine optimization and search engine monetization are usually in two different departments that rarely interact. Sometimes they are forced together by someone from the analytics team or by a client who has a question about the cost of...

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